Course Form: CRM - Customer Relationship Management

Title
CRM - Customer Relationship Management
Location
In-Country

Content:

  • Key success factors to implement and embed CRM
  • Develop an understanding of the critical interventions required
  • Analyse customer base to identify profitable customers
  • Formulate a customer segmentation strategy
  • List the criteria for measuring customer profitability
  • Realise the importance of information Quality Management
  • Interpret CRM Management Reports
  • Develop an outline CRM Roadmap

 

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