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IDI reviewed the existing Investment Certification Programme (ICPR) and enhanced it before certifying the remaining counties based at three standards: marketing, information for investment and property for investment. IDI designed a more advanced ICPR to recertify the 12 counties that were already certified. IDI also developed and implemented a number of investor outreach campaigns to attract potential investors to certain regions. The campaigns promoted certain Croatian sectors to target markets and companies. This exercise was preceded by a benchmarking exercise to determine the competitiveness of the marketing regions that were selected. Lastly, IDI designed a Promotional Strategy for the ICPR standard and provided it to Croatian Trade and Investment Promotion Agency (APIU) for implementation
– Implemented the Basic ICPR to 8 counties (workshops/seminars on Information, Property and Marketing standards)
– Implemented the Advanced Certification Programme to 20 counties (workshop, seminars, targeted Investor Outreach campaigns and Outreach Missions abroad)
– Delivered regional benchmarking
– Designed and delivered ICPR promotion strategy and events
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