Investment promotion

Investment Attraction Icon

Investment Attraction





30 Months


Team Size



IDI reviewed the existing Investment Certification Programme (ICPR) and enhanced it before certifying the remaining counties based at three standards: marketing, information for investment and property for investment. IDI designed a more advanced ICPR to recertify the 12 counties that were already certified. IDI also developed and implemented a number of investor outreach campaigns to attract potential investors to certain regions. The campaigns promoted certain Croatian sectors to target markets and companies. This exercise was preceded by a benchmarking exercise to determine the competitiveness of the marketing regions that were selected. Lastly, IDI designed a Promotional Strategy for the ICPR standard and provided it to Croatian Trade and Investment Promotion Agency (APIU) for implementation

– Implemented the Basic ICPR to 8 counties (workshops/seminars on Information, Property and Marketing standards)
– Implemented the Advanced Certification Programme to 20 counties (workshop, seminars, targeted Investor Outreach campaigns and Outreach Missions abroad)
– Delivered regional benchmarking
– Designed and delivered ICPR promotion strategy and events