Strategy development of dates sector

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SME development



Middle East


6 Months


Team Size



The objective of the project was to develop a roadmap and strategy to encourage SMEs to take advantage of commercial opportunities in the national date sector.​

The dates sector depends on SMEs throughout the different stages of its value chain which faces a number of challenges and opportunities. ​

As part of the project IDI; ​

– Studied the palm and date sector, which included a definition of the direct value chain
– Studied the investment opportunities for SMEs in the date sector​
– Identified the technological solutions, methods and applications that could help increase the efficiency and measurement of performance for SMEs in the sector.
– Defined the strategies to be implemented to exploit the opportunities for SMEs

– Value chain methodology template for SME involvement in horticulture​

– Detailed opportunities database ​

– Opportunities calculator ​

– SME marketing material ​

– Three-year action plan and roadmap ​

– Stakeholders and market players contact list